Designing for Sustainability: Insights from Luxe Pack NY

Posted by APC Packaging


In May, Luxe Pack New York hosted a pivotal discussion on sustainable design, featuring Rick Ponte, Vice President of Project Engineering at APC Packaging. Ponte led a distinguished panel titled "Designing for Future Sustainability Needs," joined by colleagues from The Estee Lauder Companies: Sebba Alqetrani, Director of Package Development Sustainability from MAC Cosmetics; Heather Prentice, Director of Packaging from Clinique Skincare; and Ana Espinosa, Packaging Sustainability Manager.

Here are some key takeaways from their insightful conversation:

Material Innovation

Eco-friendly materials such as biodegradable plastics and recycled paper have become mainstream, demonstrating that sustainability can be achieved without compromising on quality or cost-effectiveness. This shift marks a significant milestone in the packaging industry, where the balance between environmental responsibility and product integrity is crucial.

Circular Design

The transition from a linear to a circular design model is gaining momentum. Products are now being designed with their entire lifecycle in mind, ensuring they can be reused, recycled, or composted. This approach not only reduces waste but also spurs innovation in product development and packaging solutions.

Consumer Engagement

Brands are increasingly promoting sustainable choices by being transparent and providing clear labeling. This fosters consumer trust and encourages environmentally conscious decisions. When customers are well-informed, they are more likely to support brands that prioritize sustainability.


Collaborative Efforts

Sustainability is a collective endeavor. The panel emphasized the importance of industry-wide collaboration among brands, suppliers, and policymakers. Such partnerships are essential for making significant strides in sustainable practices and achieving long-term goals.

Policy Support

Government regulations and incentives play a crucial role in promoting sustainable practices. Policies like extended producer responsibility (EPR) encourage companies to invest in sustainable solutions and hold them accountable for the lifecycle of their products. These regulatory frameworks are vital for driving industry-wide change.

Technological Advancements

Emerging technologies such as 3D printing and blockchain are revolutionizing sustainable design processes. These innovations enhance efficiency and transparency, making it easier for companies to implement and track sustainable practices.  

The future of sustainable design is promising but demands continuous innovation and collaboration. As the industry evolves, it is imperative to make sustainable design the norm, ensuring a greener future for all.  For those seeking a strategic partner in sustainable design and planning, APC Packaging is ready to help. Contact them at or 954-978-4567 to learn more.

The insights shared at Luxe Pack NY underscore the importance of sustainability in packaging design. By embracing eco-friendly materials, adopting circular design principles, engaging consumers, fostering collaboration, supporting policies, and leveraging technology, the industry can pave the way towards a more sustainable future.

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