The packaging world is changing fast. As sustainability demands grow and regulations tighten, businesses across industries are being called to rethink the way they design, produce, and manage their packaging waste. One of the most significant shifts currently underway in Europe is the Packaging and Packaging Waste Regulation (PPWR).
When beauty brands think about packaging, the first thought is often aesthetics, and that makes sense. Packaging is your product’s first handshake, a silent but powerful communicator of your brand’s identity. But from our view as packaging engineers, we know that what’s behind the scenes matters just as much, maybe even more.
Whether you’re launching your first product or your fiftieth, here are five packaging mistakes we see time and time again, and how smart engineering can help you avoid them.
The cosmetics industry faces growing pressure to adopt sustainable
packaging solutions due to consumer demand, environmental concerns, and
impending regulations. This white paper explores innovative materials for
sustainable cosmetic packaging, highlights the benefits and challenges of
these materials, and examines forthcoming regulatory changes that will
shape the industry's future.
