As the beauty industry continues to evolve, so too does the packaging that encases its products. In 2024, beauty packaging design is not just about aesthetics; it's about sustainability, functionality, and technological integration. Here, we explore the top trends shaping the beauty packaging landscape this year.
In today's eco-conscious world, the skincare industry faces increasing pressure to adopt sustainable packaging solutions. Two prominent options are recyclable and reusable packaging. Each has its advantages and drawbacks, impacting both the environment and consumer convenience. Let's dive into a comparison of these two packaging types to determine which might be the better choice for skincare products.
In May, Luxe Pack New York hosted a pivotal discussion on sustainable design, featuring Rick Ponte, Vice President of Project Engineering at APC Packaging. Ponte led a distinguished panel titled "Designing for Future Sustainability Needs," joined by colleagues from The Estee Lauder Companies: Sebba Alqetrani, Director of Package Development Sustainability from MAC Cosmetics; Heather Prentice, Director of Packaging from Clinique Skincare; and Ana Espinosa, Packaging Sustainability Manager.
