Packaging Blog

When beauty brands think about packaging, the first thought is often aesthetics, and that makes sense. Packaging is your product’s first handshake, a silent but powerful communicator of your brand’s identity. But from our view as packaging engineers, we know that what’s behind the scenes matters just as much, maybe even more. 

Whether you’re launching your first product or your fiftieth, here are five packaging mistakes we see time and time again, and how smart engineering can help you avoid them. 

The cosmetics industry faces growing pressure to adopt sustainable
packaging solutions due to consumer demand, environmental concerns, and
impending regulations. This white paper explores innovative materials for
sustainable cosmetic packaging, highlights the benefits and challenges of
these materials, and examines forthcoming regulatory changes that will
shape the industry's future.

In recent years, minimalist packaging has surged in popularity, reflecting a shift in consumer values and industry priorities. As brands strive to be more sustainable, cost-effective, and aesthetically appealing, minimalist packaging has become a go-to strategy. But what exactly is driving this trend, and what implications does it have for businesses and consumers alike?